Aphrohera is a black female owned company. This company has been founded by Keitumetsi Mabe. At first the company was established for events and décor as the owner was always doing décor and events for friends and family and managing their events. The company then decided that there is space also for interior designing in South Africa for Africans as well and this then became the driving fuel for the owner. The owner believes in breaking into environments and spaces that are not socially known in South Africa to have young black people. The owner also believes in empowering the youth of South Africa and leaving an imprint in their lives while motivating them to also make a change.